![]() ![]() However, we should not talk about a crisis. Yes, recent developments have proven to be challenging for a large number of Influencers and marketers. Yeah, so what? An industry put to the test ![]() The influence marketing industry has been turned upside down. Why should we be doing influencer marketing in the time of Covid-19?.The influence marketing industry is in turmoil.In any case, two things are certain: the marketing industry is forever changed and we believe more than ever in the positive power of influencer marketing in times of crisis. ![]() We’ve created this article to answer these questions, take stock of the influencer ecosystem and offer some tips for communicating brands in these challenging times, with examples of inspiring campaigns from around the world.Īll of this while keeping in mind that everything is changing every day (or even every hour) and that we may not yet have enough perspective with only three weeks of social distancing under our belt. Over the past three weeks, many of our clients have contacted our team to ask them how they should manage their influencer marketing and, in some cases, whether they should maintain their campaigns or launch new ones. Today, more than ever before at Stellar, we want to stimulate our industry and bring our unique voice to it – thanks to the diversity of our solutions and clients, we are indeed fortunate to be at the crossroads of all space players. Many of our clients, partners, creators and competitors are raising positive awareness and fuelling discussion through blog posts and webinars. The influencer marketing community is no exception. As life in quarantine in many countries around the world takes off, communities are doing their best to adapt, regroup, and support each other, especially through social networks. ![]()
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